Mainstream TV Networks vs Digital Providers: The Evolution of Competition and the Future of New Content, within the Context of Diverse Viewer Demands and Innovation

Linear TV networks have long been recognized as established television models, relying on fixed air times via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streaming services has e

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